Director in Hollywood

On Scarlett birthday, Gilbert even invited his exclusive reporter, Sarah, to take photos.

As a result, pictures of Scarlett wearing Hanfu and adorned with traditional Chinese-style jewelry began circulating online, showcasing an exotic charm and unique beauty.

"Wow, Scarlett is really beautiful. No wonder Gilbert likes her."

"Could it be that even when Scarlett was a child, Gilbert already knew she'd grow up to be a beauty?"

"Dude, sounds like you've uncovered a big secret."

"Where can I get that outfit? I want one too."

"It looks like it's from China. Really stunning. I want to buy a set for my girlfriend."

If the online discussion had only stayed among regular netizens, the trend exploded in the fashion world once many Hollywood actresses started following the lead, showcasing themselves in Hanfu.

Nicole Kidman appeared at a business event wearing a white Hanfu, stunning the entire venue and completely overshadowing Julianne Moore, who came with her.

Winona Ryder, after regaining her composure, was also photographed wearing Hanfu in a street-style shoot, her unique elegance captivating the media.

But the most dazzling were a few ladies from the Melon Manor. When each of them attended events, their exquisite outfits and jewelry caught everyone's attention.

During an interview, Jennifer Connelly said, "Gilbert found us a tailor from China who custom-made these outfits. The jewelry was specially designed too."

Books and films are harder to export as soft power, but accessories and clothing offer a much more immediate and visual appeal, making them easier for people to accept.

With many Hollywood actresses promoting the look, Hanfu-style clothing suddenly became a hot trend across North America.

In truth, this all started as a whim of Gilbert's. He just wanted to give Scarlett a gift, then manipulated the media to add fuel to the fire.

By having a few actresses wear Hanfu and promote it, the trend quickly caught on.

Now, because of this booming trend, Hanfu, cheongsams, and traditional Chinese jewelry are all the rage in North America. There aren't many stores in places like Chinatown, and current orders are overwhelming.

What's even more critical is that, with the media and online discourse subtly pushing the narrative, "Made in China" has become an essential selling point.

In North America's upper class, it's become fashionable to insist on authentic Hanfu and jewelry from China nothing else will do.

Many North American fashion distributors, seeing the profit potential, flew to China immediately to partner with Chinese fashion companies or boutiques that specialize in this kind of clothing.

Old Tian was thrilled this brought in an extra stream of income, and he received much praise from his superiors.

He even told Gilbert, "Our products are high-quality and affordable. We'll make sure every American can afford them."

But Gilbert quickly stopped him: "Absolutely not. You need to understand how North American elites and Hollywood celebrities think. If it's cheap, they won't buy it.

Only expensive things show fine craftsmanship and a sense of exclusivity, so the price must be high."

Tian Congming hesitated a bit: "But with such high prices, a lot of people probably won't be able to afford them."

"That's not your concern," Gilbert laughed. "You don't understand the luxury goods market. What we're building together is Hanfu as a luxury brand, not a cheap commodity.

Each piece of jewelry and clothing must be made by experienced masters, handcrafted, and the embroidery must be the finest and most intricate.

Each set should sell for anywhere from a few thousand to tens of thousands of dollars it needs to feel like it's attire worn by ancient Chinese nobility."

Clothing is something people are quick to accept. Although aesthetic preferences vary, the basic sense of beauty is shared between East and West.

Gilbert was just following a sudden impulse to promote Hanfu.

In his view, promoting Hanfu was far more effective than promoting Confucius Institutes.

And in reality, that was indeed the case. There were only a handful of Confucius Institutes across North America, but during this wave of Hanfu craze, New York alone gained seven or eight Hanfu boutiques, all crowded with customers.

The clientele? New York socialites the kind who spend money without blinking.

Gilbert even suggested to Old Tian that they could talk to the designers in China. When the time was right, they could hold their own Hanfu fashion show, broadcast live on TV just like the Victoria's Secret Angels.

Of course, this was only the beginning.

In the high-end luxury fashion sector, the sudden arrival of a new player would certainly stir dissatisfaction among the existing ones. Right now, those players hadn't reacted yet, but once they did, it would be the start of another battle.

As for this field, Gilbert wasn't very knowledgeable either. He didn't have many connections in the fashion world.

Once their interests were threatened, those fashion industry giants wouldn't be swayed by Gilbert's pitch. So if Hanfu wanted to become a luxury item and survive in the Western market, it would take some serious effort.

Fortunately, Gilbert had already explained these difficulties to Old Tian in advance, so they were mentally prepared. Whatever obstacles lay ahead would have to be faced by them alone.

Gilbert wasn't a nanny he couldn't provide constant protection and support.

Scarlett loved the set Gilbert gave her. After wearing it on her birthday, she locked it in her dressing room and wouldn't wear it casually again.

Once, Scarlett's younger brother mischievously snuck into her dressing room and touched the Hanfu. Scarlett found out.

Then Scarlett's brother had to stand in the living room and got scolded by her for a long time. He didn't dare talk back. He didn't even dare fight back. Even though he could win in a fight, his sister had a natural upper hand over him.

Although Hanfu had sparked a wave of discussion on fashion topics, the most talked-about event at the end of the year was actually the release of The Lord of the Rings: The Two Towers DVD.

Especially the deluxe edition DVD, which caused a buying frenzy.

The reason was simple: the deluxe edition DVD included a trailer for The Return of the King.

In its first week, the $19.9 regular edition sold 6.3 million copies in North America, while the $39.9 deluxe edition sold 1.5 million copies.

With first-week DVD sales easily reaching $185 million, it broke the previous record held by The Fellowship of the Ring DVD.

Normally, once a movie's DVD is released, it means the theatrical run is nearing its end.

The only reason it was still showing was for the sake of Oscar nominations.

But what Gilbert didn't expect was that The Two Towers kept screening even after the Oscars ceremony and still maintained impressive popularity.

It was easy to understand. Many fans who bought the DVD realized that watching it on a small screen and seeing it in theaters were completely different experiences.

So a lot of fans chose to return to theaters to rewatch this film destined to be remembered in cinema history.

Because of this, The Two Towers suddenly expanded from 150 theaters to 600.

And even after seven months of release, it reentered the North American weekend box office top ten, shocking everyone.

Even critics and other people who were prejudiced against Gilbert or the Lord of the Rings series had to admit that the franchise was truly a great one.

At this rate, imagining the momentum The Return of the King would have next year was already overwhelming.

So, the trailer for The Return of the King in the DVD became a rare chance to glimpse the final chapter of the trilogy. And judging from the trailer, The Return of the King was destined not to disappoint.

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