MTLNOVEL I can see the status bar
Chapter 236
Chapter 236
Medical advertisement is a kind of advertising content with very strict restrictions.When the rules were first formulated, it was actually foreseen that some private medical institutions would do all kinds of publicity for profit.In fact, medical advertising in recent years has indeed begun to develop in an unscrupulous direction.After all, the most effective means of advertising are in the forbidden list, just copy it.
But what people didn't expect is that the punishment for illegal advertisements can't play a deterrent effect at all.According to the law, the amount of fines for placing advertisements in medical institutions in violation of regulations is one to five times the advertising fee.For these "enterprises" whose gross profit margin often exceeds 5%, this fine is no different from tickling.
For these illegal private medical institutions, the most stringent punishment in the corresponding regulations is nothing more than "if the circumstances are serious, revoke the diagnosis and treatment subjects or revoke the medical institution's practice license".However, there are no corresponding legal restrictions on how to determine "serious circumstances".However, serious cases such as medical negligence, disability, or even death, are not a major event of "breaking the sky" in private medical institutions.It's nothing more than "bleeding" more, and it's over if you spend a million to send the family members away. For medical accidents, the family members need to apply to the relevant departments for identification, and then they can be identified and subsequently punished.If it is identified as a medical malpractice, the loss to private medical institutions may be in the tens of millions.However, the compensation that family members can get is almost the same as that obtained by applying for identification.But also to wait for the identification results and even the court decision.Therefore, many family members of patients will choose to accept compensation and then press things down.
The big things will be followed, and the small things will be paid according to the sheet.It has to be said that this kind of coping method is almost unfavorable under the existing system.Zhang Yi's Capital Guohua Medical Group has only received 25 fines in the past five years, but it does not mean that they have only violated the regulations 25 times.If you can get real evidence, just one network medical trusteeship will be enough to revoke all the licenses of the three hospitals under Guohua Medical Group, and send dozens of people to prison by the way.
The result of having ghosts in your heart is improper actions.Zhang Yi, who was pointed out for breaking the law many times, was anxious at the time. He threw the glass on the table towards Sun Lien and shouted, "Fart! You black-hearted doctor!"
The glass didn't hit Sun Lien, it wasn't even broken.But Sun Li'en heard Zhang Yi's scolding, he glanced at Zhang Yi, and then said in a low voice, "Doctors are scolded black-hearted, how much credit is attributed to medical institutions like yours, don't you have any clues?"
Compared with public hospitals, which need to be approved by multiple departments to develop new treatment technologies, it is not easy for private hospitals to catch up with hot words.In the past, private hospitals used to carry out so-called "stem cell" therapy without approval or permission.As for the specific diseases that this kind of stem cells can treat that even the large multinational pharmaceutical companies have not figured out, it is even more up to them to make up nonsense. Anyway, from kidney deficiency and polydipsia to SARS AIDS, from health care to rejuvenation, Even the elixir of Taishang Laojun in Journey to the West does not have a wide range of applications.
When the stem cell heat is over, it will be the turn of "immunotherapy" to suffer.Although PD-1, PD-L1 and CAR-T cell therapy have been proven to have certain effects on some specific tumors.However, the effect on other tumors remains to be studied.But this kind of content to be studied will change its taste when it is placed in certain private hospitals and contracted hospital departments.They take advantage of the patient's desire to survive and treat this experimental treatment as a miracle drug.
Immunotherapy is expensive and the effect is very unstable. Some patients may be pleasantly surprised to find that their condition improves after receiving treatment, and some may not be effective at all.And these private hospitals and contracting departments, in order to make profits, even conceal the uncertainty of immunotherapy and the fact that it is still in the experimental stage from patients.And ignore the existence of targeted anticancer drugs that some patients have never used and may be effective.
As for the life and death of patients, they don't particularly care.People will always die, and there is no real difference between dying from certain diseases or others. The real decisive difference is that these institutions make money and can make money.
"Introduce the treatment technology that has been eliminated from abroad, and package it to claim that it is the research result of a famous foreign university. Buy a large number of equipment that has been eliminated by public hospitals, and tell patients that this equipment is very useful, just because public hospitals have more profitable equipment. So the useful ones were discarded..." Sun Lien became more and more angry, "You keep saying that the establishment of private hospitals is to bear the pressure on public hospitals and divert patients for the well-being of more patients. In the end, what you did The most convenient thing is to pour dirty water on the head of the public hospital?"
"Online medical care, soft text packaging, mobile push, big data precise delivery, and stealing the name of a well-known hospital, these amazing methods have never been used by our public hospitals. To be honest, we don't have the money to buy such push Means. The data Mr. Zhang said just now is actually very conservative. Recently, many listed private medical companies have announced their third-quarter financial reports. The advertising expenditures of most private medical groups have doubled. I would like to ask Mr. Zhang, Who will pay for these increased expenses in the end? Is it the shareholders of your company who will pay for it, or will it be paid for by ordinary people’s medical expenses?”
Killing and punishing one's heart, Sun Li'en has never learned this trick before.But Sun Li'en still understands the truth of cursing and exposing faults.These three people, as representatives of private medical institutions, went on stage to digress throughout the whole process, attacking the public medical system with every word, and they did not hesitate to spread rumors and lies.To tell the truth, their means are very poor, and their ability to lie is even less brilliant.Although I don't know why, the other party wants to tell such a lie that can be exposed in an instant.But Sun Li'en would not let such a good offensive opportunity go by.Since you want to scold, you have to scold yourself to your heart's content.
"The meaning of Mr. Zhang's last speech is very straightforward." Sun Li'en finally saw the last point recorded in the notebook. "Public hospitals should only provide emergency services, and hand over both outpatient and inpatient treatment to private hospitals. This will solve the problem of difficult and expensive medical treatment in public hospitals."
The audience was very quiet, and the venue that could have seated 50 to [-] people was already densely packed with people.If there is no place to sit, then stand, if there is no place to stand, then listen at the door.Doctors in the public hospital system have been misunderstood for too long, and they have been burdened with inexplicable infamy.Now someone finally vents his anger on himself, and no doctor is willing to miss such a good opportunity.
"Mr. Zhang, your brain might have been kicked by a donkey." Sun Lien cursed sincerely.Won a burst of applause off the court.
Sun Lien waited for the applause from the audience to subside a little, and started a series of questioning questions.
"Public hospitals only provide emergency services, so the difficulty in referrals you mentioned just now does not exist, does it?"
"Public hospitals only do emergency treatment, so the problem of not being personalized enough for follow-up treatment can be easily solved, right?"
"Give both outpatient and inpatient treatment to private hospitals. With the number of medical institutions accounting for 60% of the total number and the inpatient department with less than one-fifth of the beds in public hospitals, can you solve the problem of seeing a doctor?"
"Give outpatient and inpatient treatment to private hospitals, and you profit-making organizations with a 100% growth rate in advertising expenditure can solve the problem of expensive medical treatment?"
Four rhetorical questions, Zhang Yi who asked the question blushed, but he couldn't think of a single rebuttal.When Takeda Pharmaceutical invited them to come, it specifically stated that this is a "meeting limited to domestic private medical institutions."And the receptionist is still hinting that this meeting will invite the "Social Services and Support" department of Takeda Medical Greater China to participate in the meeting. "If you can tell the truth, you may be able to get targeted support from the support department."
To put it bluntly, Zhang Yi and the others originally came to complain of suffering and hunger.They feel that anyway, the main content of the discussion is for the heads of these Japanese companies who think highly of themselves.That just happens to bully and bully this group of foreigners who basically rely on foreign media's distorted reports on the situation in China, and some of their brains.By pouring all the dirty water on the public hospitals, they can get more subsidies—anyway, they are used to such things as splashing dirty water.
Unexpectedly, I don't know whether Takeda Pharmaceutical suddenly became enlightened, or the whole meeting was a joint conspiracy between Takeda Pharmaceutical and the public hospital from beginning to end.First, a young doctor whom no one had ever seen was suddenly added to the list of speakers, and then this young doctor had the guts to swear directly under such circumstances, and every sentence was aimed at the three of them.The other party scolded fiercely, and the arguments were accurate, let alone refute, the three of them couldn't do anything except open their mouths to scold mothers and throw things.
When did doctors in public hospitals say that?Don't they have to shut up at the request of the leader to prevent bad influence?Didn't the doctors beat people up, and they couldn't fight back, or they would lose money?They... aren't they very cowardly?
Zhang Yi opened his mouth, but couldn't say anything.His only thought now is to leave as soon as the meeting is over.As for revenge and counterattack, we can wait until we go back.A dignified CEO of a group was actually scolded by a young doctor for almost 10 minutes by pointing at his nose. Zhang Yike had never experienced this kind of anger.He wants revenge, he must revenge.Only by beating down such people who dare to resist completely, as an example to others, can their business continue as before.Only their human blood steamed buns can continue to be eaten.
"Don't say that Xiao Sun is too extreme, I will label the private sector." Sun Li'en calmed down his excitement and anger, and he waved his hands to the densely packed audience, "I just don't understand, the original position should be for us How come the comrades who shared the pressure suddenly became enemies who stabbed our public hospitals in the back, and the patients they were supposed to save turned into fat pigs waiting to be slaughtered. When you just put on your white coats, you looked at the red flags Is the oath you swore actually a fart?!"
"I voluntarily dedicate myself to medicine, love the motherland, be loyal to the people, abide by medical ethics, respect teachers and discipline, study hard, work tirelessly, strive for excellence, and develop in an all-round way. I am determined to do my best to eliminate human diseases, help the perfection of health, and maintain the sanctity and honor of medical skills , save the dying and heal the wounded, spare no effort, pursue persistently, and strive for the development of the medical and health cause of the motherland and the physical and mental health of mankind all his life." Sun Lien was a little excited, he coughed twice, and asked in a trance and angrily, "Could it be that from your mouths? If it comes out, it’s all farting?!”
"Oh yes, I forgot." Sun Li'en was silent for a while, then smiled at the three people on the rostrum with a self-deprecating smile, and said in a low voice, "You are not doctors, but businessmen who hired doctors."
·
·
·
"I heard that Sun Li'en is in the limelight?" Hu Jia received a call from her aunt, and head nurse Hu Jing seemed very happy on the phone, "What's going on? Zhou Jun didn't tell us clearly, but Dean Song did." Speaking of which, I will give Xiaosun a bonus."
Hu Jia smiled wryly, looked at the locked gate, and listened to the voices coming from outside the gate, "I just found out about this, Sun Li'en seems to have scolded several directors of private medical care at the meeting. Meal."
"Good scolding." Hu Jing quite approved of the actions of her future niece and son-in-law, "The black sheep should be scolded!" Then, she asked with some concern, "But... it won't have any impact, right? In case someone holds a grudge What about revenge?"
Hu Jia was a little helpless about her aunt's question, "He's already said it, so it's useless for me to worry about it?" She seemed to comfort herself and said, "It should be fine. The meeting was organized by Takeda Pharmaceutical. It was their arrangement to let Li En take the stage. Even if those people hold grudges, they should also hold grudges against Takeda Pharmaceutical."
Of course, Hu Jia's consolation had no effect.Hu Jing has worked in the hospital for so many years, of course she understands how big this multinational pharmaceutical company is.Do you hate Takeda?Impossible, unless the CEOs of those private medical groups have lost their minds.
But it is indeed the same as what Hu Jia said, the words have already been spoken, and there is no point in worrying about them.What's more, the staff of the Fourth Central Hospital have long been accustomed to having Dean Song on their heads to shield them from the wind and rain, and their worries and grudges are limited to "worrying".At worst, I'll just work honestly in the hospital all the time. How can you sneak into the Fourth Central Hospital to bite Sun Li'en?
"What is Xiao Sun doing now?" Hu Jing chatted with her niece and daughter again, and asked concerned, "He ran away after scolding people?"
"He just entered the room with a red letter of appointment in his hand." Hu Jia glanced at the ceiling upstairs. After Sun Lien came back today, he said a few words to Hu Jia and went upstairs to sleep.
Before Sun Li'en went upstairs, he put the letter of appointment on the table.It said Takeda Pharmaceutical's invitation, "Specially hired Dr. Sun Li'en to serve as the company's senior medical consultant."
(End of this chapter)
Medical advertisement is a kind of advertising content with very strict restrictions.When the rules were first formulated, it was actually foreseen that some private medical institutions would do all kinds of publicity for profit.In fact, medical advertising in recent years has indeed begun to develop in an unscrupulous direction.After all, the most effective means of advertising are in the forbidden list, just copy it.
But what people didn't expect is that the punishment for illegal advertisements can't play a deterrent effect at all.According to the law, the amount of fines for placing advertisements in medical institutions in violation of regulations is one to five times the advertising fee.For these "enterprises" whose gross profit margin often exceeds 5%, this fine is no different from tickling.
For these illegal private medical institutions, the most stringent punishment in the corresponding regulations is nothing more than "if the circumstances are serious, revoke the diagnosis and treatment subjects or revoke the medical institution's practice license".However, there are no corresponding legal restrictions on how to determine "serious circumstances".However, serious cases such as medical negligence, disability, or even death, are not a major event of "breaking the sky" in private medical institutions.It's nothing more than "bleeding" more, and it's over if you spend a million to send the family members away. For medical accidents, the family members need to apply to the relevant departments for identification, and then they can be identified and subsequently punished.If it is identified as a medical malpractice, the loss to private medical institutions may be in the tens of millions.However, the compensation that family members can get is almost the same as that obtained by applying for identification.But also to wait for the identification results and even the court decision.Therefore, many family members of patients will choose to accept compensation and then press things down.
The big things will be followed, and the small things will be paid according to the sheet.It has to be said that this kind of coping method is almost unfavorable under the existing system.Zhang Yi's Capital Guohua Medical Group has only received 25 fines in the past five years, but it does not mean that they have only violated the regulations 25 times.If you can get real evidence, just one network medical trusteeship will be enough to revoke all the licenses of the three hospitals under Guohua Medical Group, and send dozens of people to prison by the way.
The result of having ghosts in your heart is improper actions.Zhang Yi, who was pointed out for breaking the law many times, was anxious at the time. He threw the glass on the table towards Sun Lien and shouted, "Fart! You black-hearted doctor!"
The glass didn't hit Sun Lien, it wasn't even broken.But Sun Li'en heard Zhang Yi's scolding, he glanced at Zhang Yi, and then said in a low voice, "Doctors are scolded black-hearted, how much credit is attributed to medical institutions like yours, don't you have any clues?"
Compared with public hospitals, which need to be approved by multiple departments to develop new treatment technologies, it is not easy for private hospitals to catch up with hot words.In the past, private hospitals used to carry out so-called "stem cell" therapy without approval or permission.As for the specific diseases that this kind of stem cells can treat that even the large multinational pharmaceutical companies have not figured out, it is even more up to them to make up nonsense. Anyway, from kidney deficiency and polydipsia to SARS AIDS, from health care to rejuvenation, Even the elixir of Taishang Laojun in Journey to the West does not have a wide range of applications.
When the stem cell heat is over, it will be the turn of "immunotherapy" to suffer.Although PD-1, PD-L1 and CAR-T cell therapy have been proven to have certain effects on some specific tumors.However, the effect on other tumors remains to be studied.But this kind of content to be studied will change its taste when it is placed in certain private hospitals and contracted hospital departments.They take advantage of the patient's desire to survive and treat this experimental treatment as a miracle drug.
Immunotherapy is expensive and the effect is very unstable. Some patients may be pleasantly surprised to find that their condition improves after receiving treatment, and some may not be effective at all.And these private hospitals and contracting departments, in order to make profits, even conceal the uncertainty of immunotherapy and the fact that it is still in the experimental stage from patients.And ignore the existence of targeted anticancer drugs that some patients have never used and may be effective.
As for the life and death of patients, they don't particularly care.People will always die, and there is no real difference between dying from certain diseases or others. The real decisive difference is that these institutions make money and can make money.
"Introduce the treatment technology that has been eliminated from abroad, and package it to claim that it is the research result of a famous foreign university. Buy a large number of equipment that has been eliminated by public hospitals, and tell patients that this equipment is very useful, just because public hospitals have more profitable equipment. So the useful ones were discarded..." Sun Lien became more and more angry, "You keep saying that the establishment of private hospitals is to bear the pressure on public hospitals and divert patients for the well-being of more patients. In the end, what you did The most convenient thing is to pour dirty water on the head of the public hospital?"
"Online medical care, soft text packaging, mobile push, big data precise delivery, and stealing the name of a well-known hospital, these amazing methods have never been used by our public hospitals. To be honest, we don't have the money to buy such push Means. The data Mr. Zhang said just now is actually very conservative. Recently, many listed private medical companies have announced their third-quarter financial reports. The advertising expenditures of most private medical groups have doubled. I would like to ask Mr. Zhang, Who will pay for these increased expenses in the end? Is it the shareholders of your company who will pay for it, or will it be paid for by ordinary people’s medical expenses?”
Killing and punishing one's heart, Sun Li'en has never learned this trick before.But Sun Li'en still understands the truth of cursing and exposing faults.These three people, as representatives of private medical institutions, went on stage to digress throughout the whole process, attacking the public medical system with every word, and they did not hesitate to spread rumors and lies.To tell the truth, their means are very poor, and their ability to lie is even less brilliant.Although I don't know why, the other party wants to tell such a lie that can be exposed in an instant.But Sun Li'en would not let such a good offensive opportunity go by.Since you want to scold, you have to scold yourself to your heart's content.
"The meaning of Mr. Zhang's last speech is very straightforward." Sun Li'en finally saw the last point recorded in the notebook. "Public hospitals should only provide emergency services, and hand over both outpatient and inpatient treatment to private hospitals. This will solve the problem of difficult and expensive medical treatment in public hospitals."
The audience was very quiet, and the venue that could have seated 50 to [-] people was already densely packed with people.If there is no place to sit, then stand, if there is no place to stand, then listen at the door.Doctors in the public hospital system have been misunderstood for too long, and they have been burdened with inexplicable infamy.Now someone finally vents his anger on himself, and no doctor is willing to miss such a good opportunity.
"Mr. Zhang, your brain might have been kicked by a donkey." Sun Lien cursed sincerely.Won a burst of applause off the court.
Sun Lien waited for the applause from the audience to subside a little, and started a series of questioning questions.
"Public hospitals only provide emergency services, so the difficulty in referrals you mentioned just now does not exist, does it?"
"Public hospitals only do emergency treatment, so the problem of not being personalized enough for follow-up treatment can be easily solved, right?"
"Give both outpatient and inpatient treatment to private hospitals. With the number of medical institutions accounting for 60% of the total number and the inpatient department with less than one-fifth of the beds in public hospitals, can you solve the problem of seeing a doctor?"
"Give outpatient and inpatient treatment to private hospitals, and you profit-making organizations with a 100% growth rate in advertising expenditure can solve the problem of expensive medical treatment?"
Four rhetorical questions, Zhang Yi who asked the question blushed, but he couldn't think of a single rebuttal.When Takeda Pharmaceutical invited them to come, it specifically stated that this is a "meeting limited to domestic private medical institutions."And the receptionist is still hinting that this meeting will invite the "Social Services and Support" department of Takeda Medical Greater China to participate in the meeting. "If you can tell the truth, you may be able to get targeted support from the support department."
To put it bluntly, Zhang Yi and the others originally came to complain of suffering and hunger.They feel that anyway, the main content of the discussion is for the heads of these Japanese companies who think highly of themselves.That just happens to bully and bully this group of foreigners who basically rely on foreign media's distorted reports on the situation in China, and some of their brains.By pouring all the dirty water on the public hospitals, they can get more subsidies—anyway, they are used to such things as splashing dirty water.
Unexpectedly, I don't know whether Takeda Pharmaceutical suddenly became enlightened, or the whole meeting was a joint conspiracy between Takeda Pharmaceutical and the public hospital from beginning to end.First, a young doctor whom no one had ever seen was suddenly added to the list of speakers, and then this young doctor had the guts to swear directly under such circumstances, and every sentence was aimed at the three of them.The other party scolded fiercely, and the arguments were accurate, let alone refute, the three of them couldn't do anything except open their mouths to scold mothers and throw things.
When did doctors in public hospitals say that?Don't they have to shut up at the request of the leader to prevent bad influence?Didn't the doctors beat people up, and they couldn't fight back, or they would lose money?They... aren't they very cowardly?
Zhang Yi opened his mouth, but couldn't say anything.His only thought now is to leave as soon as the meeting is over.As for revenge and counterattack, we can wait until we go back.A dignified CEO of a group was actually scolded by a young doctor for almost 10 minutes by pointing at his nose. Zhang Yike had never experienced this kind of anger.He wants revenge, he must revenge.Only by beating down such people who dare to resist completely, as an example to others, can their business continue as before.Only their human blood steamed buns can continue to be eaten.
"Don't say that Xiao Sun is too extreme, I will label the private sector." Sun Li'en calmed down his excitement and anger, and he waved his hands to the densely packed audience, "I just don't understand, the original position should be for us How come the comrades who shared the pressure suddenly became enemies who stabbed our public hospitals in the back, and the patients they were supposed to save turned into fat pigs waiting to be slaughtered. When you just put on your white coats, you looked at the red flags Is the oath you swore actually a fart?!"
"I voluntarily dedicate myself to medicine, love the motherland, be loyal to the people, abide by medical ethics, respect teachers and discipline, study hard, work tirelessly, strive for excellence, and develop in an all-round way. I am determined to do my best to eliminate human diseases, help the perfection of health, and maintain the sanctity and honor of medical skills , save the dying and heal the wounded, spare no effort, pursue persistently, and strive for the development of the medical and health cause of the motherland and the physical and mental health of mankind all his life." Sun Lien was a little excited, he coughed twice, and asked in a trance and angrily, "Could it be that from your mouths? If it comes out, it’s all farting?!”
"Oh yes, I forgot." Sun Li'en was silent for a while, then smiled at the three people on the rostrum with a self-deprecating smile, and said in a low voice, "You are not doctors, but businessmen who hired doctors."
·
·
·
"I heard that Sun Li'en is in the limelight?" Hu Jia received a call from her aunt, and head nurse Hu Jing seemed very happy on the phone, "What's going on? Zhou Jun didn't tell us clearly, but Dean Song did." Speaking of which, I will give Xiaosun a bonus."
Hu Jia smiled wryly, looked at the locked gate, and listened to the voices coming from outside the gate, "I just found out about this, Sun Li'en seems to have scolded several directors of private medical care at the meeting. Meal."
"Good scolding." Hu Jing quite approved of the actions of her future niece and son-in-law, "The black sheep should be scolded!" Then, she asked with some concern, "But... it won't have any impact, right? In case someone holds a grudge What about revenge?"
Hu Jia was a little helpless about her aunt's question, "He's already said it, so it's useless for me to worry about it?" She seemed to comfort herself and said, "It should be fine. The meeting was organized by Takeda Pharmaceutical. It was their arrangement to let Li En take the stage. Even if those people hold grudges, they should also hold grudges against Takeda Pharmaceutical."
Of course, Hu Jia's consolation had no effect.Hu Jing has worked in the hospital for so many years, of course she understands how big this multinational pharmaceutical company is.Do you hate Takeda?Impossible, unless the CEOs of those private medical groups have lost their minds.
But it is indeed the same as what Hu Jia said, the words have already been spoken, and there is no point in worrying about them.What's more, the staff of the Fourth Central Hospital have long been accustomed to having Dean Song on their heads to shield them from the wind and rain, and their worries and grudges are limited to "worrying".At worst, I'll just work honestly in the hospital all the time. How can you sneak into the Fourth Central Hospital to bite Sun Li'en?
"What is Xiao Sun doing now?" Hu Jing chatted with her niece and daughter again, and asked concerned, "He ran away after scolding people?"
"He just entered the room with a red letter of appointment in his hand." Hu Jia glanced at the ceiling upstairs. After Sun Lien came back today, he said a few words to Hu Jia and went upstairs to sleep.
Before Sun Li'en went upstairs, he put the letter of appointment on the table.It said Takeda Pharmaceutical's invitation, "Specially hired Dr. Sun Li'en to serve as the company's senior medical consultant."
(End of this chapter)
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