Reaching the age of thirty, my income randomly doubled

Chapter 268: Battle Across Three Generations



Chen An'an was very happy.

After all, it was her dad who fulfilled her grand charitable desire.

Chen Pingsheng was also quite pleased that she had such a kind heart.

However, he had also arranged to meet with Gao Hu and Chang Fu at his home later that afternoon to discuss business.

So he didn't have time to play with the spoiled brat.

Building the super restaurant would take at least two months, not so soon.

Perhaps by the time the spoiled brat was on winter vacation, the restaurant would be ready to open for business.

This charity would be their family's first in Xiangjiang, meaningful enough to mention.

Gao Hu had bought a luxury apartment of a thousand square feet on this side, roughly equivalent to a three-bedroom, one-living-room apartment of a hundred square meters in the inland areas.

The price was over forty million, and Chang Fu's was slightly larger, yet still under two hundred square meters.

A few hundred million in net worth could only get a thousand-square-foot luxury apartment here.

Both men had brought their wives along, so Pingsheng, in a good mood, spoke to Gao Hu about the super restaurant project.

Gao Hu said, "Old Chen, you're really spoiling your daughter, aren't you? Following her plans, you must be putting in tens of millions a year, right?"

"Money is not an issue, what matters is that she has good values."

Gao Hu's wife, Xiao Danchun, was still pregnant, and Chang Fu's son was only a few months old.

They couldn't afford to raise their children like he did.

He would leave the super restaurant project to Gao Hu, just providing the funding and not worrying about the rest.

As for why Chang Fu came over, it was to discuss the TikTok live streaming for e-commerce.

TikTok had launched on the 20th of last month, and its user base still couldn't compare with Kwai's.

It was obviously too early to prepare for e-commerce through live streaming now, the timing wasn't right.

Back in July, Pingsheng invested a hundred million in his old classmate Yao Anni, who, following his advice, closed her five physical clothing stores in Hangzhou and opened an online live-streaming warehouse just for e-commerce.

She devoted herself to developing live-stream broadcasting of clothes.

She also hired over twenty female streamers at once, and these past few months she had been frequently asking Chang Fu for advice.

This former top female student was also working very hard.

"Old Chen, our Classmate Yao has been singing your praises in our class group, saying you're incredible. If you were to call a class reunion now, I bet people would come in droves."

Pingsheng set down his teacup, "There's nothing incredible about me. I just caught some opportunities of the times. After investing a hundred million in Yao Anni, I haven't even checked in on her. How is she doing now?"

"She's certainly capable."

Chang Fu said, "Your investment of a hundred million definitely hit the mark. With her own decade of experience running physical clothing stores, plus being in Hangzhou, the heart of developed e-commerce, she borrowed a few female streamers with millions of followers from me. She's managing both Kwai and TikTok—with TikTok there's not much to talk about, but on Kwai, she's doing well."

Pingsheng wasn't surprised; Yao Anni was a smart woman. Read exclusive chapters at empire

"The direction of live-streaming e-commerce will likely become more and more specialized in the future. Let's not talk about the super-streamers, but smaller streamers should focus on a single field to create their core competitive edge. That's how they'll be able to go further."

Xin Teng Live Streaming already had thousands of female streamers. The early era of aggressive expansion was over.

Now, it's about how to develop in the long term.

Dividing these streamers into different niche markets, creating professional personas for e-commerce.

That's crucial.

Trying to cover all areas, selling everything.

Only streamers with millions of followers have that capacity.

With the opening of Tenghui Department Store in Xiangjiang and the creation of the global selection team, this step was inevitable.

Clearly, Yao Anni was focusing on e-commerce for clothing.

Once she makes a break, the income will also be very high.

After talking with them a bit more, Chang Fu had bigger ambitions; he even wanted to directly cultivate internet celebrities at Tengying Art School.

That was unnecessary, at least for now.

The school was not just teaching acting, but also producing various short dramas.

And if done right, short dramas could also be quite profitable.

Being able to emerge in the world of short dramas, she doesn't even need grooming, she's directly an internet sensation.

With their current capabilities, cultivating an internet star is super easy.

Chen Pingsheng won't bother too much with this kind of thing.

When Song Yanxi came back, he even chatted excitedly with his wife about the spoiled brat's righteous act.

In his view, it's always a good thing, and he couldn't help but want to share it with his wife.

Maybe when An'an grows up, she might really be able to take over the family business.

She might even become a domineering female CEO.

Speaking seriously, he was quite looking forward to that day.

As soon as Song Yanxi heard this from him, she immediately went to look for the spoiled brat.

Chen An'an was still sleeping here, holding onto Chubby Woman, wanting to hear more stories of survival from the lower class.

Shen Youwei and Zhao Yingying were also here; their house is not to be underestimated, with three floors, each having several big rooms.

It could comfortably accommodate dozens of people, not to mention just a few like Chubby Woman and the others.

Song Yanxi still had manners; she knocked on the door to her daughter's room first.

Chen An'an hopped off the bed excitedly and after pulling open the wooden door, saw her mother outside.

"Mom, why are you here?"

"I came to see you."

Song Yanxi was even holding some fruit, "Your dad even praised you specially today."

"Dad praised me, why?" Chen An'an asked curiously.

"He said you might be muddled in small things, but you're pretty clear-headed when it comes to the important stuff."

"Really?"

Chen An'an giggled and pulled her mom inside to sit down; she wanted to hear more about Dad praising her.

"Mom, Dad really doesn't think I'm squandering the family fortune?"

"Of course not, your dad might be wealthy, but he also hopes the money is spent wisely. You were kind-hearted enough to think of using that money to improve the living conditions of those people; your dad is quite comforted by that."

Chen An'an hadn't received praise from Dad in so long, she couldn't help feeling happy upon hearing it.

Song Yanxi then cautioned her, "An'an, you must remember, your dad is no ordinary man now, so many people want to meet him."

"And there are countless people relying on him to make a living. You are his daughter, and it's inevitable that you'll take over the family business in the future. Having a father like this means you're born extraordinary."

"If you wish, you can help thousands of people live better lives. Your dad is getting old; when you grow up he'll be almost fifty. By then you'll not only need to know how to spend money, but also how to run a company well and take on certain social responsibilities."

Talking about such things to a nine-year-old girl might indeed be a bit premature.

But as the family business continues to grow, it's ultimately Chen An'an's responsibility to take on some duties.

Chen An'an nodded vigorously, although she sometimes acted mischievously in front of Dad.

She always admired her father.

She has always taken Dad's words seriously.

Being born into affluence isn't just about having plenty of money.

After all, one must learn how to be a little heir.

Song Yanxi patted her little head, not knowing at what point.

Her daughter, too, had become one of the heirs.

Wealth isn't just about one generation; it requires the effort of three to truly establish an affluent household.

Those living at the peak all have a three-generation plan.

Their family definitely needs one as well.

When they grow old, it comes down to the second generation to maintain the enterprise.

At that time, whether the spoiled brat can hold on to it becomes the key.

Song Yanxi chuckled gently and stroked her head, as tender as always.


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