There is One New Rule Every Month Globally

And Yan Niang's words...

cast a shadow of desolation and sadness in the eyes of the members below, who had originally been revelanteing.

Although the Guild had been successfully established,

the old guild leader was not there to witness the moment. If only the old guild leader could stand here now, he would definitely revel with them, celebrating "Skywake" as the world's first officially recognized top Guild!

"Do you want to know where this Guild Creation Order in my hand comes from?"

"It was given to me by the old guild leader."

Standing on the high platform, Yan Niang looked down at the members below, her face cold as she enunciated each word, "It was the old guild leader who, before he died, stuffed the Guild Creation Order into my hands."

"The Guild Creation Order was covered in blood."

"It was the old guild leader's blood."

"At that time, the old guild leader was already unable to speak. His body was trembling, but he still shakily pushed the Guild Creation Order into my arms, entrusting me to officially establish the Guild in his stead!"

"Because he knew that becoming the top Guild in the world was not only his dream but the dream of every Skywake player!"

This is called endorsement.

The meaning of endorsement can generally be understood as a medium that makes people trust you.

A long time ago, people enjoyed using this to play tricks.

For example, for a long period in history, being a disciple of Guigu was a very strong endorsement. Many people used this title to run from the east to the west, telling everyone they were disciples of Guigu.

When you want someone to trust you, you have to give them something to trust you with.

And what she offered was the dying entrustment of the old guild leader!

This was her endorsement.

Of course, she knew that even so, these members wouldn't listen to her, which is why she didn't set herself apart completely. Instead, she placed herself in the perspective of the old guild leader.

That way, when she gave an order, the members would subconsciously feel they were following the old guild leader's commands, not hers.

The compliance would be higher, and resistance would be lower!

Gradually, these members would become accustomed, and habit is a frightening word.

Human adaptability is strong among the animal kingdom.

In most cases, this is a good trait, but in some rare instances, it is not a good thing. It means that if a person is manipulated long enough, they might not even feel they are being manipulated and may even think the manipulator has their best interests at heart.

And the ultimate artistry of manipulation is built on the foundation of "everything I do is for your own good."

All manipulators must stand on a moral high ground.

Making you unable to argue until you comply, adapt, and become accustomed.

And then you accept it, starting to resist and disdain those who have not yet been assimilated as enemies.

Many who claim to engage in deep thought every day are really just reorganizing their prejudices, making them even more biased.

Yan Niang's words had already brought tears to the eyes of many below. Clearly, quite a few were reminded of the old guild leader's kindness.

"Do you want to know how the old guild leader died?"

With a cold expression and clear enunciation, Yan Niang continued, "You only know that Chen Yi killed him, but do you know why Chen Yi wanted to kill the old guild leader?"

"Because Chen Yi wanted to snatch this first Guild Creation Order in the world!"

"The old guild leader had many chances to abandon the Guild Creation Order and flee, but he chose not to. He chose to sacrifice his own life to bring back the Guild Creation Order for you!"

"Because he knew that becoming the top Guild in the world has always been what the brothers wanted the most!"

"He didn't want to let the brothers down!"

"He didn't want the brothers to think he was incapable!"

"Knowing he would die, he exchanged his life for you to become the world's top Guild!"

By then, the members below had tears in their eyes, and as they pictured in their minds the old guild leader's tragic final moments, their hearts grew heavier with sorrow.

Watching the scene below, Yan Niang's heart relaxed once again, and she clenched her fist slightly at her side, feeling a silent triumph that everything was going smoothly.

This speech was also a common manipulation tactic.

It's divided into two steps.

The first, deepening the sense of glory.

The second, stirring up feelings of guilt.

In practice, it's pretty simple. For instance, although the members of Skywake wanted to become the number one Guild in the world, they didn't have the resolve to achieve it at the cost of their lives. To put it plainly, it was optional for them.

It was just about being the first to establish a Guild.

It wasn't about being the strongest Guild.

It wasn't something they needed to stake their lives on.

But she wanted to deepen their sense of glory, to make these Guild members realize how glorious it was to be the first Guild established globally, something many could only dream of!

Then, by using the death of the old guild leader, she would trigger their feelings of guilt.

This sort of rhetoric is actually very common in real life.

For instance, think about how much effort your parents put into getting you a secure job; can you really not work hard and still face them?

Deepen the glory, stir up the guilt.

This can make newly graduated students feel overwhelmingly guilty, driving them to overwork themselves.

Or consider the scenario where a woman could remind a man, "I had so many wealthy men pursuing me, but I chose you, a worker. How can you treat me this way now, do you think you are worthy of me?"

Deepen the glory, stir up the guilt.

This can make simple-hearted men instantly feel like monsters.

Or take the example where an editor says, "Do you know how long I fought with other editors to get this daily reading recommendation for you? Is this little update each day really worthy of my efforts?"

Deepen the glory, stir up the guilt.

For some naive authors, hearing their editor say this may make them want to churn out 20,000 words a day in gratitude!

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Society is truly treacherous.

The Skywake members below also reacted well, their eyes red with fervor, clearly immersed in a state of grief.

Yan Niang, seeing this, knew the time was almost right and took a deep breath before speaking.

"The old Guild Leader's last wish, I have fulfilled it, and so have all of you."

"Skywake has become the first Guild to be established globally!"

"But the old Guild Leader's vengeance, we have yet to claim!"

"That Chen Yi is still at large, tell me, should we or should we not avenge the old Guild Leader!"

"Avenge!"

A man below, his eyes already crimson, raised his arm and roared, "We must avenge him! Kill Chen Yi, avenge our Guild Leader!!!"

Yan Niang paid no attention to the man's words but, her eyes also brimming with red, she screamed, "Has everyone else gone mute? Do we, or do we not avenge the old Guild Leader!"

"Avenge!!"

This time, nearly half of the people spoke up.

"Louder, do we, or do we not avenge the old Guild Leader!!!"

"Avenge, we must avenge!!"

This time all the Skywake members below responded.

"I can't hear you, do we, or do we not avenge the old Guild Leader!!!"

"Avenge, avenge, avenge!!"

After several rounds of questioning, all the Skywake members below, with fierce expressions and eyes red, raised their arms and roared repeatedly, their voices almost breaking through the ceiling!!!

This is the charm of a mob.

Asking four times whether to seek revenge wasn't just about stirring up the atmosphere.

It was more about increasing interactivity.

Understanding applause is a common tactic used in pyramid schemes—is it really the applause they need? No, but after several interactions, the audience will gradually link up with the speaker in their hearts.

It's a subconscious behavior of the body.

Although the brain knows very well that this is illogical, the body will truly subconsciously link itself to the speaker, feeling a close connection with them.

As mentioned earlier, the brain and body often operate independently.

Ridiculous but effective.

And after complying with simple commands several times, when the speaker on stage issues another command, it will also gradually be subconsciously accepted.

And in the next second—

A voice rang in the ears of everyone around the world.

「Global Announcement: Skywake's old Guild Leader, Zhou Ziqiang, was hunted down and murdered by Chen Yi after obtaining the Guild Creation Order, dying a tragic death at the hands of Chen Yi!'

'All players of Skywake Guild deeply mourn and are infuriated by this!'

'Hereafter, the Skywake Guild and Chen Yi are irreconcilable enemies, and any player who gets close to Chen Yi is our enemy!'

'A global bounty has been issued!'

'To the person who brings Chen Yi's head, a reward of 1 million Points!'

'Although the old Guild Leader had no blood ties with all the players of Skywake Guild, he regarded us as his children, and we regarded him as our father. After mourning for the old Guild Leader for three days, the entire Guild will mobilize to pursue Chen Yi globally!'

'Until death!'

'For this battle, we will not rest until it's done!'

This global announcement is a Guild privilege.

Any Guild Leader who has created a Guild can use this feature.

It costs ten thousand Points for one use.

Although the price is a bit steep, it's worth it for the chance to speak directly into the ears of players worldwide.

And her urge to hunt down Chen Yi without delay.

One reason is because Chen Yi had publicly humiliated her before, causing her to lose face; she must avenge this humiliation!

Another reason is that the Skywake Guild is newly established, and as a Guild Leader, her foundation is not yet stable. Even though she temporarily pacified these people with her speech, a lot of internal conflicts still remain.

For example, many of the old Guild Leader's Props were gone, having followed him to hell.

And those few people who used to manage the team's Props and Points are avoiding her.

Some even doubt the death of the old Guild Leader.

Or are eyeing the position of Guild Leader for themselves, etc.

There are too many internal conflicts, and she can't resolve each one individually.

And the best way to solve internal conflicts is to intensify them and then transform them into external conflicts!

Just like how the Skywake Guild currently has many internal issues that can't be managed, why not leave them unmanaged and instead escalate the conflict into killing Chen Yi? She doesn't actually expect to succeed in a short period of time.

But once there is an internal conflict, many things can be resolved much more easily.

For instance, some people... can die.

Yan Niang, standing on the stage, narrowed her eyes slightly, a hint of ruthlessness flashing in them, as she looked towards the few men standing at the very front; only these men knew that the old Guild Leader was killed by her.

If these men died.

Then this secret would never be revealed, and as for Chen Yi's rebuttal.

Who would believe the defense of a suspect?

And just then—

One of the men standing at the front frowned and spoke with a subdued voice, "Guild Leader, are we certain we want to move against Chen Yi?"

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