When the Doctor Uses A Hack

Chapter 1599: Hunger Marketing and Rave Reviews!



Just as the race for academicians reached a fever pitch.

News spread that the World Digestive Surgery Society had released an internal publication!

It seemed that for these people, the release of an internal publication by the Digestive Surgery Society made little impact.

But!

When they saw the author was "Zhou Hongguang," everyone was stunned!

You should know, Zhou Hongguang's fame has been growing rapidly in the country during this period.

Renowned hepatobiliary surgeon Professor Zhou Hongguang's surgical career was cut short by Parkinson's Disease!

Even people not involved in the medical field knew this news, let alone those in hepatobiliary surgery.

The senior academicians, upon hearing this, couldn't help but sigh at the unpredictability of life.

So, after this internal publication was released, it immediately captured a lot of attention.

Since it's an internal publication, it's not for sale and is for internal members' use only.

Ji Jianye wasn't a member of the Digestive Surgery Society.

He even… had a little grievance with the society.

Because they hadn't invited him to be a council member or anything.

Generally, some societies, to enhance their prestige, invite some celebrities to lend their presence.

But…

The Digestive Surgery Society didn't seem to have such intentions at all.

In fact, after the society was established, many experts and scholars in the domestic digestive surgery field sought backdoor entry.

After all, it's a local society. Could they make some connections to get in as a member?

After all, this is the World Digestive Surgery Society; only elites could join!

Having a council position written in one's profile is prestigious: Council Member of the World Digestive Surgery Society!

On this day, it was full of prestige.

However, Chen Cang, to maintain the quality of the members, refused without mercy.

Chen Cang even told his subordinates not to approach him with these matters, or else not to blame him for being unkind.

Ji Jianye himself dealt with hepatobiliary and general surgery and naturally wanted to join this society.

But… he didn't want to be just a member.

He neither wanted to lose face and apply actively nor could he wait for an invitation…

And so, it was left at that.

The old gentleman didn't mind this, but he had a hoarding nature. The rich like to play with cars and collect watches; these academics like having more titles!

Just after the internal publication titled "Liver Transplantation and Biliary Tract Reconstruction Technology" was released, initially, people didn't take notice.

But!

Everything fears the word-of-mouth effect!

This book was not thick, as an internal publication, not as complex as a monograph, mostly consisted of techniques and summaries!

But two days later, the book suddenly became a hit!

At the same time, the editorial department of the SCI journal "Liver Transplantation" with an impact factor of 6.4, upon seeing this magazine, immediately contacted the editorial department of the World Digestive Surgery Society!

They hoped to reprint it!

It can be said that these long-established journals have a keen eye.

They immediately recognized how influential "Liver Transplantation and Biliary Tract Reconstruction Technology" was.

Internal publications are not publicly sold.

This is a major difference from journals.

"Liver Transplantation" hoped for a joint sale and was willing to enter a commercial collaboration!

Such a high-impact journal extending goodwill is certainly a good thing for the newly established Digestive Surgery Society's editorial department!

But, after Eileen conveyed this news to Chen Cang, she made a suggestion: "President Chen, I don't recommend reprinting or commercializing!"

Chen Cang frowned immediately: "Why?"

Actually, what Chen Cang wanted at this time was to increase influence!

Earning money didn't matter, the key was that he wanted to enhance the influence of the World Digestive Surgery Society.

Preparing for future journal releases and sales!

However, Eileen's words made Chen Cang's eyes light up!

"President Chen, indeed, with the help of 'Liver Transplantation', our influence might be greater."

"But, our internal publication 'Liver Transplantation and Biliary Tract Reconstruction' is of high quality; rather than sending it out to increase influence, it's better to create scarcity marketing!"

"Let others see our strength, and at the same time enhance our internal members' sense of superiority!"

"The core purpose of the internal publication is to serve society members, thus increasing members' sense of belonging and honor!"

"While this time our internal publication won't be reprinted, it will be limited, creating a scarcity that will explode with influence when we officially publish our first journal! This is crucial for improving our impact factor!"

After hearing these words, Chen Cang immediately felt one thing!

I've struck gold!

"Do as you say!" Chen Cang nodded decisively.

The impact factor is really important!

Just think about "The Lancet", and it's understandable.

If the standard is lowered, it might not be worthwhile!

Honestly, Chen Cang has big ambitions.

If he is going to do it, he wants to do it best.

He plans for this journal he founded to be NO1 in the digestive surgery field!

Thus, time slowly passed.

In just two days!

The internal publication "Liver Transplantation and Biliary Tract Reconstruction Technology" was being praised constantly in the society's internal member chat groups and recommended to surrounding member friends!

No one expected that in the first year of the Digestive Surgery Society's establishment, there would be an internal publication of such high quality!

With such profound understanding of liver transplantation and digestive surgery biliary tract reconstruction technology.

For a time, everyone held Professor Chen Cang, the president, in high regard!

Meanwhile, Zhou Hongguang's name became widely known in this circle as well.

This person had insightful research on liver transplantation and even pioneered many new surgical methods.

However, the number of copies of the internal publication was limited.

The fame had spread, but everyone wanted to read it and couldn't!

In an instant, the influence of the World Digestive Surgery Society and the internal publication "Liver Transplantation and Biliary Tract Reconstruction Technology" continued to rise!

It could only be passed from mouth to mouth, and a single book was borrowed round and round.

But it is precisely this kind of model that made everyone realize the importance and honor of becoming a member of the World Digestive Surgery Society!

Similarly!

Domestically!

The internal publication of the society wasn't overprinted either, but thanks to the relatively large number of members, everyone saw the book!

But, in this way, people felt even more regretful for Zhou Hongguang!

Such a capable person, yet he had fallen ill!

But…

After reading the book, those senior academicians were all silent!

Originally, everyone had decided not to grant Zhou Hongguang an academician position.

After all, a surgeon with Parkinson's has reached the end of their career path.

But, at such a critical moment, suddenly his book exploded!

Moreover, now his international influence has surpassed that of this group of old guys!

They had no choice but to reconsider seriously.

All of a sudden, several senior academicians sat together and also invited Ji Jianye.


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